About the B.A. in Marketing
Our Bachelor of Arts in Marketing degree program prepares you to achieve success in the exciting field of contemporary marketing. The Marketing program provides you with the skill sets necessary for careers in the following areas: digital marketing and advertising, market research, event marketing, corporate and nonprofit marketing, branding, campaign design and execution, print and online marketing, social media marketing, sales, copywriting, small business marketing, and more—across a mix of B2B and B2C initiatives. The Marketing program also provides a foundation for graduate studies in marketing, business administration, management, communication, media, fine arts, and public relations.
About the Program
Customizable Experience
Shape your degree to meet your interests and professional goals by choosing from courses in branding, content creation, social media, and consumer behavior, as well as pairing your degree with a minor, such as our popular Communication minor or Business Administration minor.
Flexible Class Options
Choose from multiple different modalities to fit your coursework around your schedule, including campus-based, blended, and an accelerated online option with condensed six-week terms (normally 12 weeks).
A Unique Hands-On Approach
NLU’s B.A. in Marketing program is intentionally designed to provide students with a taste of different sub-disciplines within the broad field of marketing. The program employs a hands-on, applied theory and methodology approach, teaching students the newest marketing platforms and techniques in today’s digital landscape. Students will graduate with a variety of new skill sets using programs and approaches commonly sought in entry-to-mid-level fields in marketing.
Real-World Expertise
Learn from faculty who bring years of experience in marketing and advertising to the classroom. Become skilled in contemporary marketing practices and the latest media technologies and sales skills that employers are looking for.
Learn More About the B.A. Marketing Program
What You Will Learn
Throughout the Bachelor of Arts in Marketing program, you’ll learn how the digital landscape has shifted the field of marketing and advertising and how the marketing industry is booming. The industry boasts a high growth trajectory for lucrative careers in the discipline.
At the completion of the B.A. in Marketing program, students will be able to:
Apply Foundational Knowledge of Marketing and Advertising
Learn the fundamentals of marketing and advertising, including theory and best practices, through both a historical and contemporary lens.
Implement Strategy
Develop expertise in marketing strategy techniques and designing campaigns based on audience and industry analysis. Exercise skills in collecting and evaluating market data to make informed decisions to promote products, services, events, and causes.
Collaborate
Create style guides and learn how to collaborate with graphic designers on branding and rebranding initiatives. Express your creativity in crafting marketing campaigns that align with the organization’s unique purpose and mission.
Analyze Digital Media
Analyze media using best practices and build a professional social media presence. Deliver marketing content across multiple media formats.
Create Content
Acquire hands-on skills by working with the latest content management platforms. Write promotional copy and integrate it into print and online materials.
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Optional Communication Minor
Communication is a popular and preferred minor to pair with our B.A. in Marketing. Students in this minor spend 17% of their studies hands-on with core communication topics. Communication minor courses are 30 quarter hours in length, with 100% of courses in direct communication study.
Core Courses
COM 105: Introduction to Communication: Storytelling
COM 200: Influence of Culture on Communication
COM 204: Multigenerational Workplace Communication
COM 206: Professional Writing
COM 307: Civic and Community Communication
COM 406: Public Relations and Conflict Management
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Optional Business Administration Minor
Business Administration is also a popular and preferred minor to pair with the B.A. in Marketing. Students in this minor spend 17% of their studies hands-on with core business and finance topics. Business Administration minor courses are 30 quarter hours in length.
Core Courses
BUS 101: Principles of Business
ACC 201: Principles of Financial Accounting
BUS 400: Operations and Strategic Management
MKT 300: Principles of Marketing (for Marketing majors, COM 104: Evolution of Mass Media)
Select 1 of the courses below:
- BUS 430: Management and Leadership
- HRM 400: Human Resource Management
Select 1 of the courses below:
- FIN 444: Finance and Accounting for Managers
- MIS 103: Management Information Systems Concept
- MIS 436: Technology Applications in Management
- PJM 454: Project Management
Career Outlook
Job prospects are strong for marketing majors. According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. A bachelor’s degree is required for most advertising, promotions, and marketing management positions. Due to an increased variety of media platforms, opportunities for bachelor’s degree holders in marketing are projected to increase in the future. According to Payscale.com, some of the highest-paying jobs for marketing majors include global marketing, entrepreneurship marketing, marketing and communications, and advertising—with mid-level salaries averaging $96,900 per annum and senior-level salaries averaging $129,800 per annum.
With a Bachelor of Arts in Marketing, you will be prepared for these fast-growing careers:
- Marketing Manager
- Advertising Manager/Advertising Agent
- Media Marketing Manager
- Marketing Communications Manager
- Sales Manager
- Event Marketer
- Market Research Analyst
- Brand Ambassador
- Public Relations Manager
- Art Director
If you wish to continue your study in a graduate program, the Bachelor’s degree in Marketing prepares you for admittance into programs like the Master’s in Marketing, Master’s in Business Administration (MBA), Master’s in Communication, Master’s in Media Studies, Master’s in Fine Arts (MFA), and Master’s in Public Relations, among others.
