Lynessa M. Rico, PhD
Director, M.S. Design Thinking and Entrepreneurship and B.S. Management Programs Assistant Professor, Business and Management
Programs/Classes Taught:
BUS 430 Management and Leadership
BUS 499 Strategic Management
BUS 477/577 Small Business Management
BUS 476 Entrepreneurship, Creativity, and Innovation
BUS 498 Entrepreneurship Laboratory
DTE 501 Innovation through Empathy
DTE 502 Ideation and Communication
DTE 510 Cultivating a Culture of Innovation
DTE 515 Comprehensive Exam in Design Thinking and Entrepreneurship
DTE 520 Fundamentals of Effective Sales Strategy
DTE 525 Venture Creation Capstone
Areas of Expertise:
- Consumer Behavior
- Strategic Planning
- Color Theory
- Entrepreneurship
- Market Research
- Management and Leadership
- Strategic Partnerships
- Marketing and Sales Strategy
Biography:
Dr. Lynessa Rico is a seasoned business development professional bringing over 16 years experience in identifying and impacting business growth opportunities and maximizing profits in retail firms and higher education institutions.
With a passion for helping business leaders with their strategic decisions, Lynessa works with marketers, designers, and innovation teams of large and mid-size companies regarding their color decisions for products, marketing, and websites. Her services include educating executive leadership and sales teams on consumer behavior trends and the influence of color on subconscious consumer purchase decisions from a sales and product development perspective. Additionally, she provides workshops on influencing subconscious consumer purchase decisions using sales tactics from principles in social psychology.
Lynessa currently resides in Chicago, Illinois with her daughter and three cats. She is an avid long-distance runner, having completed 3 full marathons (and counting), and enjoys watching musical theater
Education:
THE CHICAGO SCHOOL OF PROFESSIONAL PSYCHOLOGY
Doctor of Philosophy, Business Psychology
WICHITA STATE UNIVERSITY
Master's Degree, Business Administration
Emphasis: Entrepreneurship & Innovation
WICHITA STATE UNIVERSITY
Bachelor's Degree, Marketing
Bachelor's Degree, Management; Minor: Economics
Research and Interests:
- Consumer Behavior
- Sensory Marketing
- Entrepreneurship
- Color Theory
Contact Information:
Office: 312.261.3704
Email: lrico@nl.edu
LinkedIn: www.linkedin.com/in/lynessaricophd
