Michael Fontaine, PhD
Title: Associate Professor
Programs/Classes Taught:
- Master in Business Administration
- Bachelor of Science in Management
- Marketing
- Organizational Behavior
- Management
- Communications
Areas of Expertise: Marketing, Ethics, Communications
Biography: I am a writer and educator. I spent a number of years early in my professional career as a journalist/photographer, writing and shooting photos for newspapers in the Midwestern region of the U.S. I have served over 25 years as a tenured Associate Professor of Marketing, in the College of Professional Studies and Advancement, School of Business and Management. I have a special interest in marketing of not-for-profit organizations, particularly those in the social services areas that present challenging marketing approaches. I also enjoy writing novels that acknowledge the human condition and triumph of the human spirit.
Education:
- PhD Marketing Management - Union Institute and University
- MPA Management - Indiana University
- BA Journalism and Sociology - Indiana University
Research and Interests: Marketing for not-for-profit organizations, Corporate social responsibility, Exploring ethics through fiction
Selected Publications (2002 - Present):
- Fontaine, M. (2015). Course Design: Exploring Ethics through Fiction
- Fontaine, M. (2014). “ Student Relationship Management (SRM) in Higher Education: Addressing the Expectations of an Ever Evolving Demographic and Its Impact on Retention.” Journal of Education and Human Development.
- Fontaine, M. (2013 ). “Corporate Social Responsibility and Sustainability: The New Bottom-Line?” International Journal of Business and Social Science. Vo. 4 No. 4, April 2013.
- Fontaine, M. (2012). “Integrating Narrative Fiction with Business Ethics to Enhance Moral Reasoning Applying an Ethical Framework and Case Discussion Instructional Model”. Review of Contemporary Business Research. Vol. 1. No. 1. December, 2012.
- Fontaine, M. (2002). ‘Every Market Deserves a Different Message’, Business Wise Monthly, Evansville, IN
Contact Information:
- Email - mfontaine@nl.edu
- Phone - 314.306.0274
